iVvy Brand Refresh
In refreshing the brand for iVvy, an Australian SaaS company, I successfully updated its look while keeping important elements like the logo. Drawing from the original colors of green and hot pink, and using the curves featured in the logo, I revitalized the brand with a fresh approach. By integrating these updates, I brought new energy to iVvy's visual identity while staying true to its essence. This effort not only refreshed the brand's appearance but also strengthened its identity in the market.
Service
Identity & Branding
Client
iVvy
Year
2022
By leveraging elements from the iVvy logo and its distinctive curves, we elevated these components to serve as the cornerstone of the new brand identity.
This approach not only honored the company's established identity but also provided a fresh perspective, infusing the brand with renewed vitality and cohesion.
Icons
I designed a fresh and distinctive set of icons as part of iVvy's brand refresh, each icon embodies iVvy's brand identity while bringing a sense of playfulness and uniqueness to the table. This new set of icons not only adds vibrancy to iVvy's visual identity but also serves as versatile assets across marketing materials,
Brand Rollout
As an essential aspect of the brand refresh, we developed a comprehensive range of marketing materials reflecting the updated brand identity. This encompassed the creation of printed materials like flyers, distinctive graphics, and tailored landing pages.
